L'Echo Touristique

Summary:

France's Leading Travel Magazine for professionals.

Details:

L’Echo Touristique has observed, analysed and reported on events in the tourist industry since 1934. It is read in every major travel agency and in upwards of 2,000 independent travel agencies in France. This makes it a perfect vehicle for launching products and enhancing product recognition. The French travel a lot. 76.6% went on holiday in 1995.* 23% of that percentage went abroad, and Britain is their second most popular holiday destination after Spain. L’Echo Touristique sponsors the French Travel Agency championships and therefore is well known in the industry. * Sofrès 96

L’Echo Touristique offers its readers the finest editorial coverage of the tourist industry, giving all the practical information they need, and provides a truly professional service. It introduced a new formula in September 1995, which brought new, easily identifiable editorial sections. (News, Diary, Interviews, Product Comparisons and reviews…)